About Us

  • First class support through customer service, training, product demonstrations and advice.
  • Extended manufacturer warranties.
  • Strict quality standards through our commitment to regulated processes.
  • World class products.
  • Unrivalled speed of delivery.
  • Over 4 decades of experience in the cleaning industry.
  • We will hold spare parts for our machines for at least 10 years.
  • Provide servicing and leasing options.
  • Our 16,000 sq ft warehouse is based in Sutton Coldfield from where we deliver over 95% of orders next day.
  • Free training and product demonstrations can be provided in our hard floor and carpeted demonstration rooms, or alternatively can be arranged to be done on your own premises.
  • Full servicing of equipment is done in-house or using our national coverage of mobile technicians.
Our Vision
  • We create brighter, healthier spaces
Our Mission:
  • Relationships
  • Service
  • Sourcing
  • Improvement
  • We are a sales company, we are one team…the Rawlins team
  • Trust and respect each other
  • Strive to do our very best
  • Give support to each other and praise more than criticise
  • Ask more than tell and share knowledge so that it can be used
  • Enjoy work, celebrate success, listen and learn from experience
  • You have the ability to make your own commitments and keep them

Sam Cotterill

Marketing Assistant

Sam joined the team within the last year and her role is to help grow the brand through cross and upselling via customer service telemarketing.   Sam has two young children and enjoys spending time with them, socialising, holidays and music.

James White

Managing Director

Joint Managing Director and Sales Director, James has been at Denis Rawlins since June 2012. James is a keen walker, golfer and skier and can often be found out doors somewhere when not walking. James is passionate about elevating the role of the cleaning operative by helping to make cleaning a profession, “Good products and good practices are key to cleaner healthier spaces as well as a happy workforce” says James.

Paul Hughes

Technical Sales Manager

Paul is an experienced member of the team with over 10 years under his belt and fills our Technical Sales Manager position. When he is not demonstrating the Denis Rawlins range, he is a bit of a handy-man, and repairs machinery in and outside the office. He also enjoys watching sport and spending time with family.

Roz Roche

Head Of Administration

Roz has been with Denis Rawlins Ltd for over 7 years and heads up our Sales Administration department. She enjoys travelling to foreign climes and keeping fit with regular yoga classes and gym visits.

Dave Ward

Warehouse Manager

Dave is our Warehouse Manager, responsible for ensuring deliveries are received on time. Dave also likes socialising and spending time with family.

Adrian Ramsden

Sales Manager (North)

Adrian is our Regional Sales Manager for the North of England and has been with Denis Rawlins Ltd for over 5 years. Adrian is also an avid football fan, following Leeds United.

Eddie Jeans

Sales Manager (South & South West)

Eddie joined Denis Rawlins in January 2015 having spent a life time in the sales arena, starting out as a food representative at the tender age of 21. His hobbies have always involved either kicking, hitting or being hit by balls! However, it’s just the golf course these days where he, in his own words, “tries to hack round most weekends”. Also as an avid football fan, he has always followed the Cherries (Bournemouth) and is excited at the prospect of another season in the Premiership.

John Farnham

Accounts Manager

John joined Denis Rawlins Ltd at the end of 2014 and is responsible for Finance, Facilities, IT, HR and Purchasing. He likes to keep busy and so when he’s not spending time with the family, he enjoys running and training for various running events ranging from fun runs & Tough-mudders to long distance endurance events. He started his finance Career in Practice but quickly moved into Finance management for a greater challenge, along the way qualifying as a Chartered Management Accountant. He was also a member of the reserve forces for 8 years, serving with the Royal Engineers. Although he is no longer a serving member of the Engineers, he maintains his relationship by serving as the Treasurer for the Walsall Branch of the Royal Engineers Association.

Mark O’Sullivan

Marketing Manager

Mark is the Marketing Manager at Denis Rawlins Ltd and has worked here for over ten years. He enjoys working on the digital side of Marketing and is in charge of a few of our company websites. In his spare time, he is a keen runner and achieved a lifelong ambition of completing the London Marathon recently. He is also a season ticket holder down the (not so) mighty Wolverhampton Wanderers, so can be found bemoaning the Wolves luck each Monday morning with his colleagues.

Chris Brown

Marketing Coordinator

Chris joined Denis Rawlins Ltd in April 2016 as Marketing Coordinator, over-seeing marketing and online activity for the groups brands. Chris is a keen footballer having played at semi-professional level, has made a few appearances in the FA Youth Cup during his younger years and is a loyal fan of Newcastle United. Chris is also very much into music and enjoys going to gigs as much as possible.

Liz Rea

Sales Administration

Liz has been with Denis Rawlins Ltd for over 10 years enjoying various roles, and is now part of our Sales Administration team. She enjoys walking, travel and is a keen cook. She also loves to spend time with her family.

Paige Clifton

Sales Administration

Paige joined Denis Rawlins Ltd in April 2016 and is part of the Sales Administration team. She enjoys socialising with friends and family, loves animals, shopping, visiting new places and seeing concerts/shows every now and then.

Matthew G

Warehouse Operative

Matt is a long-serving member of our Warehouse team with over 10 years experience. Away from his work with Denis Rawlins, Matt is a talented musician and features as lead in a local band.

Sue Bevan

Warehouse Operative

Sue is one of our longest serving staff members and is part of our Warehouse operative team. She has 3 children, 5 grandchildren and enjoys weight training and gardening in her spare time.

John Traynor

Group Financial Director

John is the Denis Rawlins Ltd Managing Director and has been with the company for over 5 years.

Nigel Edgington

Sales Manager (South & South East)

Nigel is the Sales Manager covering the South and South East of England. He has been with the company for over 10 years.

Sonia Harris

Sales Administration

Sonia works as part of our Sales Administration team and is responsible for ensuring the orders we receive are processed correctly. Now semi-retired, Sonia also enjoys spending time with her family and travel.

McKenzie Blackburn

Warehouse Operative

McKenzie has been with Denis Rawlins since November 2015 and is part of our Warehouse team. He is a self-confessed ‘gamer’ and enjoys playing the latest computer games in his spare time. He also enjoys visits to the gym and socialising with friends and family.