About Us - Rawlins

“Cleaning is an investment, not a cost. Scientific cleaning is an investment in your people, your business and your clients”.


Denis Rawlins is very proud to have been supplying the cleaning industry for over 50 years, and there has never been a better time to work in such an important industry.

My message to our industry is to always remember cleaning is defined as, ‘the removal of dirt both seen and unseen, which on occasion I think gets forgotten. Since the pandemic of 2020 it is evident that cleaning is our first line of defence for infection control. Our Remove, Improve, Protect process is a simple yet science-based cleaning protocol, that gives you the confidence you need to return to a normal way of life.

At Rawlins, we are breaking down the barriers to change by bringing novel products that clean, and protect, based on good science, which allows you to invest smarter for a better clean. This website highlights our core innovations that bring repeatable, measurable results and a better clean, with fast return on investment.

Contact us for an on-site consultation and access our ROI calculators to find out how your investment with us can save time, cost, and help with your sustainability goals.

James White,

Managing Director

We promise

  • First class support through customer service, training, product demonstrations and advice.
  • Extended manufacturer warranties.
  • Strict quality standards through our commitment to regulated processes.
  • World class products.
  • Unrivalled speed of delivery.
  • Over 4 decades of experience in the cleaning industry.
  • We will hold spare parts for our machines for at least 10 years.
  • Provide servicing and leasing options.
  • Our 16,000 sq ft warehouse is based in Sutton Coldfield from where we deliver over 95% of orders next day.
  • Free training and product demonstrations can be provided in our hard floor and carpeted demonstration rooms, or alternatively can be arranged to be done on your own premises.
  • Full servicing of equipment is done in-house or using our national coverage of mobile technicians.
Our Vision
  • We inspire, we challenge, we care.
Our Mission:
  • Positive relationships
  • Adding value
  • Ongoing improvement
  • Recognise success

We C.A.R.E

  • Communicate
  • Adapt
  • Respect
  • Encourage


Nigel Cotterill



Following a degree in Law, Nigel has had 33 years in the chemical, cleaning and facilities maintenance market. An accredited facilitator for the Franklin Covey organisation, Nigel is also a licensed practitioner of NLP and a Fellow of the Institute of Sales Management. 

Aside from a passionate desire for values driven organisational development and growth, Nigel is a keen golfer and loves any type of competitive sport particularly cricket and tennis.

Nigel's biggest inspiration is great attitudes and a desire to get better -people who believe something is possible and find a way of doing it.

 Favourite quote - “You have to trust in something - your gut, destiny, life, Karma, something. This approach has never let me down and has made all the difference in my life” Steve Jobs

John Traynor

John Traynor BTech (Hons) ACA

Group Financial Director

John is the Financial Director of Denis Rawlins Ltd and has been with the company for over 5 years.

John joined Arthur Young (now Ernst and Young) after university and qualified as a chartered accountant in 1982. John was part of the team that purchased Denis Rawlins from Stephen Rawlins in 2012 and is responsible for the administrative and financial functions of the company.

He is a family man with a wife, 2 grown up daughters, a dog and 3 cats! He looks at the staff of Rawlins as part of his extended family and treats them accordingly. John also enjoys playing sports, especially golf and tennis and is known for being quite competitive.

John Traynor

James White

Managing Director

James has been at Denis Rawlins since June 2012, where he joined as then Joint Managing Director.

James is a keen walker, golfer and skier and can often be found outdoors somewhere when not working. James is also a Trustee and Secretary of the Itala Foundation Charity which runs a school for 1500 orphans and vulnerable children in Mkushi Zambia as well as Cameron’s Children’s Home which houses some of the most vulnerable Orphans.

James is a Liveryman of the Worshipful Company of Environmental Cleaners and a Freeman of the city of London. James says “In my remaining years in this industry I would like to help raise standards and efficiencies and help create a sustainable cleaning industry. We have a great team at Rawlins who all believe in our vision to Inspire, Challenge and Care. I am very interested to hear of your experience with our company and if there is anything we can do to improve that experience”

Dave Ward

Dave Ward

Group Operations Manager

Dave is our Group Operations Manager, responsible for ensuring the business operations and processes run smoothly. Dave also likes socialising and spending time with family.


Werner Du Plessis

Sales Director

Werner is our Sales Director for the UK.

Customer Service

Jessica Wall

Jessica Wall

Customer Service Supervisor

She enjoys socialising with friends and family, shopping and visiting new places every now and then.

Kelly-Jean Taker

Maria Haydari

Customer Service Administrator

She enjoys socialising with friends and family, loves animals, shopping, visiting new places and seeing concerts/shows every now and then.

Marketing Department

Manoj Tamang

Manoj Tamang

Digital Marketing Coordinator

Manoj joined the organisation in 2021, managing a number of our websites and digital marketing activity.

He is enjoys travelling, experiencing new cultures and foods.


Reece Mitchell

Reece Mitchell

Financial Controller

Reece has been with us since 2016.

In his spare time, Reece plays football at a semi-professional level. He also enjoys going to music festivals and travelling to different cities. 


Mr Josh

Josh Urban

Assistant Warehouse Manager

Josh has worked at Rawlins since February 2018. Part of the warehouse team, Josh is an avid gamer, anime watcher, and a lover of summer.


Carl Trappett

Warehouse Operative

Carl has been working as a warehouse assistant since 2019. He supports his fellow co-workers around the warehouse. Out of work, he is a die-hard food fanatic, animal lover, and a proud dad that loves his son dearly.

Matt G

Matthew G

Warehouse Operative

Matt is a long-serving member of our Warehouse team with over 10 years experience. Away from his work with Denis Rawlins, Matt is a talented musician and features as lead in a local band.

Sales Manager

Adrian Ramsden

Adrian Ramsden

Sales Manager (North)

Adrian is our Regional Sales Manager for the North of England and has been with Denis Rawlins Ltd for over 5 years. Adrian is also an avid football fan, following Leeds United.

Jenny Barratt

Jenny Barratt

Sales Manager (Midlands)

Jenny joined Denis Rawlins in January 2022

With a background covering Washroom Services and Cleaning and Hygiene Distribution.

She has 3 teenage children a Dog and Cat. Her weekends are spent mainly on the side of football pitches watching her boys or hiking with her daughter and dog.

Her passions are my kids, friends and family, cooking and music.

She is passionate about the cleaning and hygiene sector and love being involved with new innovative solutions.

Nigel Edgington

Nigel Edgington

Sales Manager (South)

Nigel is the Sales Manager covering the South of England.